Just before graduating from the Cooper Union, I felt compelled to create some sort of thesis project to deal with some of the burning issues that I as a young, restless designer and the design profession as a whole were struggling with. Specifically, I was trying to come to terms with the seemingly overnight shift in fashion advertising from the classic paradigm of ╥sex sells╙ to the new model of taking strong political stances. (I had just finished an internship with Tibor Kalman╒s M&Co. and had worked on the now infamous Benetton ads.) These new kinds of ads, created in the midst of the AIDS crisis and the sudden fetishization of information, seemed, in my opinion, to speak of things to come. This is how Image of Information took shape.
It should come as no surprise that since that time I have become enmeshed in the new medium I set out to criticize so sharply. Someone saw my thesis and liked it very much; ironically, I was offered a job as an interface designer. Today, I am an art director with IBM Multimedia.
